Hero Campaign Illustration
A comic-inspired hero visual made to give a campaign a bold, ownable personality.
15 / MULTIVERS CREATIONFROM BRIEF
TO FINAL
IMPACT.
THE ASK.
A comic-inspired hero visual made to give a campaign a bold, ownable personality. The brief was to make Hero Campaign Illustration feel distinctive, useful and unmistakably connected at every touchpoint.
THE FRICTION.
Create an ownable visual that communicates personality immediately and remains usable beyond a single frame.
THE IDEA.
We combined a clear narrative idea with a controlled illustration language, then composed the artwork for strong recognition at different sizes.
THE RESULT.
A memorable hero visual that can lead the campaign and support a wider family of branded content.
EVERY FORMAT.
ONE STORY.
Large campaigns are organised by format instead of being placed in one endless gallery. Posters, banners, reels, OOH and book collateral can each become a focused chapter while staying inside the same project story.
WHAT WE
CREATED.
- 01Visual concept
- 02Art direction
- 03Hero illustration
- 04Campaign adaptations
HOW THE
CAMPAIGN
CAME TO LIFE.
Imagine
Find the simplest visual story with the strongest personality.
Sketch
Explore composition, character and the central focal point.
Craft
Develop the final illustration language and detail.
Adapt
Prepare the artwork to work across campaign formats.