BRAND EXPERIENCE · CAMPAIGN · DIGITAL

GAME ON.
EVERYWHERE.

A high-energy campaign system built to move from first scroll to full-scale gaming floor.

01 / THE BRIEF

NOT JUST
AN EVENT.
A WORLD.

IGX needed more than a single launch visual. It needed one recognisable campaign world that could hold gaming, gadgets, esports, cosplay, learning and live experiences together—without losing speed, clarity or excitement.

2015Platform established

100K+Attendees to date

130+Participating brands

MUMBAINESCO Centre edition

02 / THE BIG IDEA

ONE SIGNAL.
EVERY FORMAT.

We turned “The Biggest Gaming Fest” into a modular visual system: vivid neon worlds, oversized game typography, dynamic light trails and a flexible cast of gaming characters.

Wide IGX Biggest Gaming Fest campaign key visual — MASTER KEY VISUAL / WIDE

IGX campaign portrait poster — PORTRAIT / EVENT POSTER

THE CREATIVE CODENEON
WORLDS.
REAL ENERGY.

Every crop was designed to keep the event promise instantly visible while giving characters, formats and partner marks room to breathe.

IGX campaign alternate portrait poster — PORTRAIT / LAUNCH EDIT

03 / STORY SYSTEM

FROM
PROMISE TO
PLATFORM.

The campaign deck gave the visual identity a strategic spine—turning the event into four memorable actions and making a large offer easier to scan, sell and remember.

IGX deck page explaining the gaming platform — WHY IGX

IGX experience campaign deck page — EXPERIENCE

IGX explore campaign deck page — EXPLORE

IGX exchange campaign deck page — EXCHANGE

IGX expedite campaign deck page — EXPEDITE

BRAND MEMORY / EDITION SYSTEM

BUILT TO
LEVEL UP.

A campaign language flexible enough to change energy between editions while keeping IGX unmistakably at the centre.

04 / DIGITAL ROLLOUT

THE FEED
BECAME AN
ARENA.

The core visual travelled through channel covers, feed content, event emailers and campaign-led digital placements—always recognisable, never copy-pasted.

IGX launch campaign YouTube banner — YOUTUBE / LAUNCH COVER

IGX event campaign Facebook cover — FACEBOOK / EVENT COVER

IGX social campaign shown across feed placements — SOCIAL / FEED SYSTEM

IGX campaign emailer shown on a laptop — CRM / EVENT EMAILER

05 / MOTION

16 SECONDS.
ZERO STATIC.

A portrait-first motion edit brought the campaign closer to gaming culture: fast cuts, event footage, kinetic type and a hard-working format made for mobile.

9:16SOCIAL-FIRST FORMAT16sCAMPAIGN CUT

PLAYING / IGX SOCIAL EDIT

06 / ON-GROUND EXPERIENCE

FROM SCREEN
TO SCENE.

The visual system was stress-tested at real scale—from the main stage and indoor stalls to simulator zones and experience displays.

IGX campaign applied to the main event stage — 01 / MAIN STAGE

IGX campaign applied to an indoor exhibition stall — 02 / INDOOR STALL

IGX campaign applied to a gaming simulator zone — 03 / SIMULATOR ZONE

IGX campaign applied to an on-ground gaming display — 04 / EXPERIENCE DISPLAY

07 / THE LIVING BRAND

ONE PLATFORM.
NEW LEVELS.

The system keeps evolving across editions. The 2024 expression dialled up electric purple, acid green and human experience while preserving the same bold IGX confidence.